Mobile Share Trader

The world's first 'white-label mobile share trading platform' has just been launched.
How do I know that it is the world's first? Truth be told - I don't, I'm guessing.
Googling did not throw up any other white label m - share trading application.

Have a look at the Mobile Share Trader site


Wouldn't it be a good idea to have a website which just offers trading on blue chip
companies from a mobile phone?