How to get $70 mio funding for a cell phone project

The most interesting mobile phone news today is how the company MobiTV, who first launched in 2003, received funding to the tune of $70mio. Not bad for a few days work. Sprint Nextel was the first U.S. carrier to use their services.
(http://www.wirelessweek.com/toc-newsat2/2006/20060712.html)
"MobiTV will use these funds for a number of things, but generally to address the overwhelming demand for our mobile and PC television offerings," says MobiTV spokesman Jason Taylor. "We also plan to invest in development and research for new network technologies - further exploring DVB-H and WiMAX - among other solutions," he says.
MobiTV are not alone in investigating Wimax's potential. Sprint Nextel announced in mid-2006 that it will be investing about US$ 3 billion in a WiMAX technology buildout over the next few years.