Thursday 30 November 2006

Go moonline as Yahoo launches Mixd

In the spirit of Web2, Yahoo has today launched a new mobile phone software called Mixd, http://mixd.yahoo.com/ . The idea is to add a mobile social networking option to the plethora of computer based ones. Why not, I say, it'll work as long as it is cheap is my guess, although mobile instant messaging solutions just haven't taken off on cell phones to the surprise of many insiders. I have not been able to test Mixd, I'm afraid, as, according to Informationweek, it is only being rolled out to a handful of campuses in the US. A look at the info on their website clarifies the Mixd business model, which is based around SMS texting. When asked to add other Mixd members to a 'Mixer' or moonline meeting (hohoho gettit mobileonline=moonline), one is required to send SMS text messages to the Yahoo server, which are then sent to the other Mixd member. Every SMS message should be costing the Mixd member a few cents. I'd be grateful if someone could confirm the price per sent text. The costs of sending a text will be the decisive factor if this new Yahoo project will be here to stay or not.

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